FStoppers

Action cameras are a tough sell these days. They’re in a category that’s being squeezed from above by 360 cameras that largely duplicate their functions, and smartphones that perform similar functions and are always with you. So where does that leave the Insta360 GO Ultra?

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Most people who struggle to book paid work online think the problem is low demand or bad luck. The real issue is usually clarity, branding, and how you guide someone to hire you. When a potential client lands on your portfolio and leaves without reaching out, that gap matters more than any algorithm.

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The Panasonic Lumix S 24-60mm f/2.8 promises f/2.8 performance in a smaller package, but does trimming 10mm from the standard zoom range actually matter? Its direct competitor, the Sigma 24-70mm f/2.8 DG DN II Art, offers that extra reach plus features like a manual aperture ring, yet the Panasonic undercuts it by $400.

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Night portraits are often unpredictable. Light shifts, colors flare, and every setting demands balance between exposure and mood. In this breakdown, you see how a simple one-light setup can turn a busy carnival into a controlled and cinematic scene.

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Two cameras promise huge files and flexible video without forcing you into a cinema body. If you care about cropping room for wildlife and clean oversampled footage in one rig, this comparison hits the sweet spot.

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Stop relying on chance and hoping for the best when you press the shutter button. Let's see how asking three simple questions can instantly transform your photographic process and knowledge of the scene.

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Not every brilliant camera technology dies because it's flawed. Sometimes innovations vanish because the market couldn't support their development, manufacturers chose cheaper alternatives, or the industry simply moved on before the technology reached its full potential. Here are three examples of camera technologies that deserved better fates than they received.

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The Nikon ZR cinema camera has begun arriving in filmmakers’ hands. I got mine late last week and thought I’d share a few initial impressions.

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Instant prints change the energy in a room and turn quick snaps into keepsakes you can pass around. A hybrid instant camera that lets you shoot, tweak, and print on the spot gives that feeling back without trapping memories on a phone you’ll never scroll again.

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If you’ve been a photographer for any amount of time, you know very well how quickly gear can depreciate. You, much like every other photographer, likely have gear that has been collecting dust for far too long. Recently, I went through my stockpiles and realized that this has never been more true for me—so I decided to sell it. Here is how I made money with gear that I’m not using.

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Three fast 35mm primes on Sony E go head to head here, with clear tradeoffs in size, speed, and polish. If you shoot events, portraits, or street, the choice affects autofocus behavior, close-up reach, and how clean your backgrounds look at wide apertures.

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Adobe Max always brings major updates, and this year’s release of Lightroom Classic 15 adds several tools that quietly change how you edit. These aren’t cosmetic tweaks. They’re small, functional updates that save time and make editing more precise without forcing you to rethink your workflow.

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When you’re shooting portraits outdoors, light control can make or break your image. The sun’s position changes everything, from how your subject looks to how much flash power you need. You can manage it with high-speed sync, a neutral density filter, or a reflector, but each comes with tradeoffs that affect both your process and your results.

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Adobe Max always brings a wave of updates that change how you work, and this year’s Photoshop release doesn’t disappoint. The 2026 version introduces tools that cut down your editing time and improve how your composites blend, all without needing to jump between plug-ins or complex workflows.

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If you’ve been waiting for a fast, affordable full frame prime that doesn’t feel cheap, this one might catch your attention. A 35mm f/1.4 that promises sharp results, a sturdy build, and autofocus at this price point is unusual, and that’s exactly what makes it worth a closer look.

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Using text-to-image prompts in Adobe’s Firefly app is as simple as writing a one-sentence prompt and pressing Enter. Creating images that align precisely with your creative vision is more challenging. To give creators more control over AI-generated adjustments, Adobe integrates several third-party AI engines into their Creative Cloud apps.

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Skylum has announced a significant fall update for Luminar Neo coming in early November.

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Today begins the first day of Adobe MAX, a gathering attended by 10,000 creatives who travel to Los Angeles for a series of presentations, classes, and demonstrations of Adobe’s latest innovations. This morning’s keynote presentation offered a look at new additions to several apps and insight into where the company is headed. As we have come to expect, AI-based technology was at the center of the announcements.

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"That's not real, that's AI!" If you post night photos on social media, you've most likely received comments like this before. It's the new way of saying, "You Photoshopped that!" Why do so many people think night photos are fake?

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The viewfinder isn't just how you see before shooting. It's how you think. Every viewing technology, from ground glass to electronic viewfinders, created a different kind of photographer with a different way of seeing. Some compositions only exist because of how the photographer had to look at the world through their particular viewfinder. Maier's intimate street portraits wouldn't exist without waist-level viewing. Adams's formal landscapes required the contemplation of ground glass. The viewfinder shaped the photograph before the shutter ever opened.

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